From Idea to Icon: Our Mercedes SLS AMG Wrapped in Alcantara®
What started as an AI-generated image became one of the boldest and most exciting projects we’ve ever completed at ALCANSIDE. We asked ourselves: what if you could completely wrap a legendary Mercedes SLS AMG in Alcantara®? So we shared the idea on LinkedIn—and the response was overwhelming.
It all started with a post
The AI visual was just a creative spark. But within days, people reached out: some owned fitting cars, others could help with filming or wrapping. The idea resonated far and wide.
The team that made it happen
Thanks to the overwhelming support, we quickly formed a dream team:
- Duke Design handled the expert wrapping process.
- Autotron Exclusive from Rosmalen provided the stunning Mercedes SLS AMG.
- Deka Global supplied us with authentic Alcantara® material from Italy.
- Amigos produced a cinematic video capturing the full process.
From concept to execution
Before any wrapping began, we started with design. What color would we use? Where would the logos go? How do we stay true to the car’s character—while making it fully ALCANSIDE?
We transported the car in a covered trailer to Duke Design. There, the real work started. First, the entire car was wrapped in black film as a base layer, so the adhesive for the Alcantara could be sprayed on effectively.
Then came the meticulous process of applying the Alcantara by hand—panel by panel, curve by curve. A task that took five weeks of precise craftsmanship.
The result: a rolling statement
The final wrap is more than a visual statement. It represents everything ALCANSIDE stands for: character, boldness, and exceptional quality. And yes—it drives.
Behind the scenes
Here’s an exclusive look at the full process in action:




Want to see the final result in full? Be sure to check out our other blog post showcasing the reveal.
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